Estimating Demand and Forecasting Sales and Sales Force Simulation Essay

Estimating Demand and Forecasting Sales and Sales Force Simulation Summary - Essay Example Sales forecasting is also very valuable when a company is embarking in new ventures such as expansion plans. Sales forecasting is not exact science and many business experts consider it an art. Forecasting methods include both quantitative and qualitative analysis. Jury of executive opinion is a popular forecasting technique. The technique is based on the Delphi method (Estimating Demand and Forecasting Sales and Sales Force Simulation). This technique uses the knowledge of experts in a systematic manner. The experts create a panel in which open discussion and questionnaires are used to find a solution. Biased and tension among the group of experts opinions is eliminated by creating confidentiality through anonymity. In a study realized by Mentzer & Kahn on forecasting techniques they found that after been exposed to long period of times managers preferred the jury of executive opinion forecasting technique over other methods. As a general rule a company should apply the same forecasting technique when realizing an analysis with different data. The advantange is that the anaysis has a strong comparison base due to consistancy across the board. In the case of a sales forecast for entering new markets the general rule does not apply. When a company is the process of gathering data of different markets a lot different paraments enter into the equation. It might not be possible to gather the same type of data from the different markets. Also different behavioral tendencies of a market make alternative sales forecasting methods more suituble for particual situations. In the sales management simulation studied the company analyzing two different potential markets to introduce a beer product found that the two countries had different cultures and consumer tendencies. Different sales forecasting methods were utilized to create a sales forecast for each country. When a company determines its sales forecasting it must also determine the

Psycho Analytic Theorist And The Concepts Essay

Psycho Analytic Theorist And The Concepts Essay This paper discusses about psycho analytic theorist and the concepts of theorist according to the psychology. It also details the influential of Freuds work in the case of psychoanalytic theory and the concept of Freud. This paper explains the importance of Sigmund Freuds work and the suggestions about psychology. It also details how the analysts that followed Freud dissent from did his viewpoint. This paper links the theorist in the psychoanalytic group. It also concludes with this concept by providing the psychoanalytic concepts and how the concepts are relevant to todays culture. Psychoanalytic theory The psychoanalytic theory is the theory that is the dynamic of personality development and the personality development guides psychoanalytic theory. The method of psychoanalytic theory was associated by Sigmund Freud and the analysis of psychology is used to explore unconsciousness impulses, internal conflicts and anxieties etc. The psychoanalytic theory also focuses the concepts of infantile sexuality, transference and the resistance. The psychoanalytic theory is used to learn and behaviours of human being. 1. Sigmund Freud is a great psychoanalytic theorist and his psychoanalytic concepts are used in many ways among the world. The Sigmund Freuds concepts are influential to the people in the case of improving their personality and mental activities. His work was more influential to the people in the case of providing the solution for unconscious, childhood memories, dream analysis, and for the personality development. He had offered the complete explanation about the human condition. Sigmund Freud had given the perfect value to the psychoanalyst in the case of improving the human being activities, personality development and so on (Sigmund Freud, 2007). Human being utilizes the concept of Sigmund Fused in order improve themselves. His work was understandable and detailed for the people and he has written a broad range of subjects such as culture, dreams and religion that shows the Freuds perspectives in order to improve the human being activities. His theories were enormously influential in order to fabricate the culture of human being. His concept is very effective in the case of enhancing the psychology of human being. 2. Freud had believed the behaviour is the one that is driven from the fears and the desires and the behaviour is locked in the unconscious. The psychoanalysts had followed the point of Freud in order to improve the psychology. The psychoanalytic followers are believed that the concept of Sigmund Freud will be used for shaping the psychology environment and life of human being. Freud had made the consciousness thoughts that are very powerful for human beings life. The psychoanalysis is also the part of popular human culture and that was implemented by Sigmund Fraud thats why psychoanalyst noted him as the father of psychoanalytic theory. According to Freuds viewpoint, the psychoanalytic factors are provided effectively hence other analysts are giving the value to his point. Several psychoanalysts are attracted by the effective points of Sigmund Frauds. They are positively affected by the concepts of Sigmund Fraud. The impact of Sigmund Freud is the valuable one in the case of psychological theories. The psychoanalysts are followed the concepts of infantile sexuality, transference, and the superego that are made by the points of Sigmund Freud. Sigmund Freud is a great founder of psychoanalytic theory for the enhancement of people. His points are also very effective in the case of giving the personality development, motivation and perception to human being. Psychoanalysts are treating Freud as an inspiration for them and they are also following the methods and guideline of Sigmund Fraud to the people. The psychoanalyst concepts are very useful today for enhancing the activities of people in this world. Sigmund Freud was the doctor and he was delivered many psychoanalytic theory books in order to improve the psychological factors. These books are followed by psychoanalysts. 3. The theorists are contributing more in the case of psychoanalytic group by providing effective philosophy methods to them. The contribution and the value of theorist are very significant in the case of improving the psychological factors. The psychoanalytical theory is the most influential factor in the case of twentieth century and because the people in the twentieth century needs to have the better psychology theory for their enhancement. The theorists are also the responsible for the implementation of psychoanalytic theory. Hence the theorists are linked with the psychoanalytical theory. The theorists are linked with the psychoanalytic groups by emphasizing the role of unconscious impulses and overcoming conflicts. The theorist are decides the psychological stage, age, virtue that are related with the psychopathology for the psychoanalytic theory. The psychoanalytical group is concentrated in the case of child psychology, treating couples and conducting the family therapy conditions. In this case, the guidelines of psychological theory and the theorists are very helpful to psychoanalytical theory. The theorists and psychoanalytical groups link with the psychoanalytical group in the case of providing the better solution for the human beings problems. The theorists are providing the theories for psychological factors in order to improve mental health professionals and practises. The theorists are also delivering the concepts in the case of handling the feelings, thoughts and actions that are linked with the psycho analytical theories. The attachment theory, transference, and rà ©sistance are the theories that are contributed by the theorist for the psychoanalytical theory groups. The psychoanalytic theory group is depending upon the theorists and the contribution of theorist and hence theorist must link in the case of psychoanalytic theory groups. 4. The three types of psychoanalytical concepts are relevant to todays culture and the modern culture is affected by those psychoanalytical concepts. These psychoanalytic concepts were provided by Sigmund Freud and his concepts very effective to modern world. The three concepts are unconsciousness, resistance and transference and so on. The unconsciousness is the psychoanalytical concept that provides the development of adult emotional problems in the world. This unconscious treatment method is involving in the case of free association of ideas, interpretation by patient, discover the ling buried events. The unconsciousness concept is making the present relationship to patient in the current culture. The resistance is the concept of psychoanalytic theory that was initiated by Sigmund Fraud. It also plays the vital role in the culture of human beings. This resistance is referred to the patients in the case of blocking memories from the unconscious memory. This is related with the modern culture in the case of developing the thoughts and feelings of patients. In this case, the patient can automatically resist the self exploration that makes the comfortable environment to patients. Then the patients can experience the life as happier because the painful emotions can be resisted by this concept thats why this concept also relevant to todays culture (Ruth Stein, 1999). The third concept is the effective one that concept also plays the vital role in the case of current culture. It is the phenomenon that is characterized by unconsciousness redirection of feeling among the human being. The transference is utilizes for better understanding of the patients feelings and thoughts in this world. The transference makes the better positive relationship to the patients hence it is also related with the current culture. Conclusion The psychoanalytic theory and the concepts of psychoanalytic theory were discussed. The concepts of Sigmund Freud to the psychoanalytical theory were described. The relationship of theorists with the psychoanalytical theory was detailed. The contribution of psychoanalyst to the psychoanalytic theory by Sigmund Freud was explained. The three psychoanalytical concepts that are related with the current culture were provided and the supporting points for them were concluded.

Essay --

Interactions in the global political economy always result in outcomes such that winners and losers are produced in each political activity. These outcomes vary from country to country depending on factors governing the country’s economic and political environment. Outcomes here range from monetary and trade policy outcomes to outcomes from crises. It is a widely accepted view that outcomes in the global political economy are, most of the time, a result of economic as well as political factors. One of the influential political factors is concerned with institutions. According to North (1991), institutions act as constraints that shape interactions between politics, economics, and society. Furthermore, political institutions are important in initiating rules about policymaking process, weighing preferences of different interest groups, and determining the extent to which interest groups affect policies (Hiscox, 2008). In terms of trade, demands for trade policies from special i nterest groups are converted into policy consequences that affect how people behave, which in turn determines the winners and losers. In view of regime formation, domestic institutions such as electoral and political systems and the distribution of governmental powers are said to have an influence on multilateral regimes through credibility (Cowhey, 1993). Apart from this, whether a country is likely to implement free trade policies or not also largely depends on the type of political systems that country has; democracy, autocracy, or monarchy. In this essay, I would like to focus on the importance of domestic institutions especially electoral systems, political systems, and veto players in producing the trade policy and crises outcomes in the global politica... ...ther the Democrat party can accumulate enough support to replace the government. If not, in order to end this cycle, there might be a need to reconsider the compatibility of democracy with Thailand’s political structure. As seen, institutions such as electoral systems and veto players are an important factor in determining outcomes in the global political economy both in terms of trade policies and crises. Regarding trade policies, having a democratic regime is likely to bring about economic growth through trade liberalisation. In reference to tackling crises, democracies and autocracies have equal chance of experiencing a crisis; however, a democratic country tends to recover faster because it is relatively easy for the population to replace the unsuccessful leader. Ultimately, strong and stable domestic institutions are the foundation of a country’s development.

Efeectiveness of Loyalty Programs in Big Bazaar

| 2011| | MARKETING OF SERVICES TERM PAPER PRADEEP KUMAR. N(M100002MS) | [EFFECTIVENESS OF LOYALTY PROGRAMS IN BIG BAZAAR]| | Contents page no 1. About the company 03 2. Significant features of big bazaar 04 3. Promotion techniques 04 4. Sales Promotion techniques 05 5. Loyalty programs 06 6. Customer experience 08 7. Research objective 09 8. Research methodology 09 9. Hypothesis and testing 10 10. Sampling plan 10 11. Findings 11 12. Conclusion 12 ABOUT THE COMPANY Big Bazaar is a chain of hypermarket in India. Currently, there are 210 stores across 80 cities and towns in India. Big Bazaar is designed as an agglomeration of bazaars or Indian markets with clusters offering a wide range of merchandise including fashion and apparels, food products, general merchandise, furniture, electronics, books, fast food and leisure and entertainment sections. Big Bazaar is part of Future Group, which also owns the Central Hypermarket, and is owned through a wholly owned subsidiary of Pantaloon Retail India Limited that is listed on Indian stock exchanges. Pantaloon Retail (India) Limited, is India’s leading retailer that operates multiple retail formats in both the value and lifestyle segment of the Indian consumer market. Headquartered in Mumbai (Bombay), the company operates over 10 million square feet of retail space, has over 1000 stores across 61 cities in India and employs over 30,000 people. The company’s leading formats include Pantaloons, a chain of fashion outlets, Big Bazaar, a uniquely Indian hypermarket chain, Food Bazaar, a supermarket chain, blends the look, touch and feel of Indian bazaars with aspects of modern retail like choice, convenience and quality and Central, a chain of seamless destination malls. Some of its other formats include, Depot,Shoe Factory, Brand Factory, Blue Sky, Fashion Station, aLL, Top 10, mBazaar and Star and Sitara. The company also operates an online portal, futurebazaar. com. A subsidiary company, Home Solutions Retail (India) Limited, operates Home Town, a large-format home solutions store, Collection i, selling home furniture products and E-Zone focused on catering to the consumer electronics segment. Pantaloon Retail was recently awarded the International Retailer of the Year by the US based National Retail Federation (NRF) and the Emerging Market Retailer of the Year 2007 at the World Retail Congress held in Barcelona. Pantaloon Retail is the flagship company of Future Group, a business group catering to the entire Indian consumption space. Pantaloon is not just an organization – it is an institution, a centre of learning & development. Over the years, the company has accelerated growth through its ability to lead change. A number of its pioneering concepts have now emerged as industry standards. For instance, the company integrated backwards into garment manufacturing even as it expanded its retail presence at the front end, well before any other Indian retail company attempted this. It was the first to introduce the concept of the retail departmental store for the entire family through Pantaloons in 1997. The company was the first to launch a hypermarket in India with Big Bazaar, a large discount store that it commissioned in Kolkata in October 2001. And the company introduced the country to the Food Bazaar, a unique ‘bazaar' within a hypermarket, which was launched in July 2002 in Mumbai. Embracing our leadership value, the company launched aLL in July 2005 in Mumbai, making us the first retailer in India to open a fashion store for plus size men and women. STRIKING FEATURES OF BIG BAZAAR * Food bazaar. Electronic bazaar. * Furniture bazaar. * FutureBazaar. com * Amusement zone. * Telecalling services PROMOTION TECHNIQUES * Big Bazaar – Isse sasta aur accha kahin nahi :- Big Bazaar has adopted value pricing in which they win loyal customers by charging a fairly low price for a high – quality offering. * Wednesday Bazaar – Hafte ka sabse sasta din :- In January 2007, Big Bazaar introduced a Wednesday Bazaar concept called â€Å"Hafte Ka Sabse Sasta Din† with the aim to give homemakers the power to save the most on this day of the week. Sabse Saste Teen Din (Big days) :- In 2006 they started a new shopping festival, i. e. Sabse Saste Teen Din on 24, 25 and 26th of January. Big bazaar throwed up to 65% of on each & every products in the store for three days. * Big Bazaar announced The Great Exchange Offer with a â€Å"Bring anything old and take anything new† concept which started from the 16th of Feb 2008 at the Landmark store. SALES PROMOTION TECHNIQUES The various promotional schemes undertaken by big bazaar are as follows: * The punch line of Big Bazaar says â€Å"IS SE SASTA AUR ACCHA KAHI NAHI†. This line gives the feeling that Big Bazaar gives merchandise which is cheapest in the market or in other words the value for money which a customer will be getting here will be more than anywhere else. * Wednesday is the cheapest day. This is done to divert some of the crowd coming on weekends to a relatively free day. Big bazaar advertises Wednesdays as the cheapest day in all the leading dailies across the capital. This offer targets housewives and encourages them to purchase groceries and vegetables because no one purchases vegetables on a weekly basis, they purchase it at least two times a week. * Big Bazaar has announced a unique exchange offer `Bring anything old and take anything new’. Under the exchange offer, old garments, utensils, furniture, plastic ware, newspapers or just about anything will be weighed and valued and customers will be given exchange coupons. There is also a direct exchange on mobile and electronic goods during the period with attractive discounts on new purchases. * Big Bazaar’s `The Great Exchange Offer’ has mobilized more than two lakh families to actually carry the junk of the house and offload it at the nearest Big Bazaar. Retail analysts say that generally February and March are dull months for consumer buying in the country and therefore this kind of a promotion campaign is needed to boost sales during the period. PANTALOON group’s hypermarkett chain, Big Bazaar, celebrated Republic Day as the Maha Savings Day, when shoppers at Big Bazaar and Food Bazaar outlets across the country, were offered merchandise at rock bottom prices. * The Maha Savings Day saw shoppers got deals they have never seen or heard before. The offers spread across categories from electronics to utensils, from apparel to furniture and also food. For example pressure cooker for Rs 299, two Ruf n Tuf Jeans for Rs 499, and a M otorola C115 for Rs 1,399. Big Bazaar usually runs a full page advertisement on Saturdays and Sundays in all the leading dailies communicating various offers. This is done to attract crowds on weekends because most of the people usually shop during weekends. * Pantaloons retail India limited provides Green card, this Green Card is passport to a whole new world of exclusive benefits and privileges. These includes: * Instant discounts for every time you shop at Pantaloons. * Exclusive shopping days to get hold of latest merchandise. Regular updates on collections and promos via catalogues, sms and email. * Special invites to the most happening events. * Extended exchange periods and complimentary drops for alterations. * Exclusive billing counters and much more. * Big bazaar in association with ICICI banks has launched loyalty cards for the customers. They are: * ICICI Bank Big Bazaar Silver Credit Card : It gives you the benefits of regular cards and additional features to make your shopping not only enjoyable but also a way to save more with Big Bazaar. ICICI Bank Big Bazaar Gold Credit Card :The card brings to you more reasons to save and earn rewards on its usage. It gives you all the benefits of regular cards and additional features to make your shopping not only enjoyable but also a way to save more with Big Bazaar. * Shakti Card Shakti is a credit card for housewives. You need not submit income proof. Simply show your Big Bazaar bill of more than Rs. 500 and a lifestyle proof like club membership card, health club card etc. And get your ‘Shakti’. You can use Shakti at all the Big Bazaar and Food Bazaar outlets * T24 In June 2010, Future Group in partnership with TTSL rolled out a mobile service called T24 for its customers. As part of the offer, customers were rewarded with free talk time for every purchase above Rs. 500 made at Future Group shopping outlets across all formats and locations. LOYALTY PROGRAMS * Big bazaar in association with ICICI banks has launched loyalty cards for the customers. They are: * ICICI Bank Big Bazaar Silver Credit Card : It gives you the benefits of regular cards and additional features to make your shopping not only enjoyable but also a way to save more with Big Bazaar. * ICICI Bank Big Bazaar Gold Credit Card :The card brings to you more reasons to save and earn rewards on its usage. It gives you all the benefits of regular cards and additional features to make your shopping not only enjoyable but also a way to save more with Big Bazaar. * Shakti Card Shakti is a credit card for housewives. You need not submit income proof. Simply show your Big Bazaar bill of more than Rs. 500 and a lifestyle proof like club membership card, health club card etc. And get your ‘Shakti’. You can use Shakti at all the Big Bazaar and Food Bazaar outlets * T24 In June 2010, Future Group in partnership with TTSL rolled out a mobile service called T24 for its customers. As part of the offer, customers were rewarded with free talk time for every purchase above Rs. 500 made at Future Group shopping outlets across all formats and locations. CUSTOMERS EXPERIENCE The customer experience among the big bazaar customers is comprised of the following Components: POPULATING THE CUSTOMER PROFILE: To create the Ideal Customer Experience, Big Bazaar populates the Customer Profile with the relevant information . the customers who are having very similar buying patterns in the big bazaar are populated and an analysis is done so as to find the preferences of the products of these groups, including various promotion strategies and offers. DELIVERING AND RECEIVING VALUE AT EACH CUSTOMER INTERACTION: Big Bazaar views each interaction as a golden opportunity to deliver value through its products, services, and processes, as well as to receive valuable information from the Customer in the form of feedback. CUSTOMIZING THE CUSTOMER EXPERIENCE: By understanding an individual’s needs, it creates the Ideal Customer Experience by Customizing the products, services, and processes to meet the Needs of the individual customer RESEARCH OBJECTIVE * The objective of the research is to find the effectiveness of loyalty programs in BIG BAZAAR ,i. e whether loyalty programs attract customer attention or not in todays competetive scenario . * To find out the increase in customer loyalty by measuring various factors. * To find out customer’s reactions to various loyalty programs and change in their purchase decision due to these programs. To analyze customer’s expectations from retail format like convenience store in terms of offering of loyalty programs. RESEARCH METHODOLOGY Research problems:- consumer’s reactions and expectation from loyalty programs of convenience store format, Big Bazaar. †¢ Research methodology: Exploratory method †¢ Descriptive research: is a type of research conducted when we have to find out the frequency with which Something occurs. This research is guided by initial hypothesis. HYPOTHESIS AND TESTING Hypothesis testing for this report has evolved around formulating a null hypothesis and an alternative hypothesis as regards to the percentage of population availing the loyalty programs H(o) Null Hypothesis :Mostly 70% of the population would be Availing the loyalty programs carried out by Big bazaar. H(T) Alternative Hypothesis:- Less than 70% of the population Would be availing the loyalty programs carried out by Big Bazaar. At 5% level of significance I tested the above mentioned hypothesis as per the results obtained. The Chi-Square test has been taken up as the selection criteria for the above mentioned data. The Chi-Square test which shows the magnitude of discrepancy between observed and expected frequency can be expressed symbolically as X2= Summation of (O-E)2 E Where, O= Observed set of frequencies E= Expected set of frequencies SAMPLING PLAN I selected a sample size of 51 ,I gave a questionnaire and interviewed the samples in the OLD MADRAS BIG BAZAAR in BANGALORE Questionnaire Sample Methods| Random Simple Sampling| Sample size| 51| Primary data| Questionnaire| Interview Sample Units| sampling unit is Noida area. | Source of data| through primary sources| Market survey & area| | Sampling size| 51| FINDINGS * Big Bazaar has been preferred by most of the Households frequently and they use to purchase daily Requirement material from there. While still 15% of People don’t prefer to buy daily requirement items from Organized formats. The data predicts that customers at nearby locations of Big Bazaar prefer to go to there often but it is not a destination for customers every time. * 35% go there oftenly * 30% go there occasionally * 15% go everytime * 20% people go there sometimes * The ratio of customers using loyalty programs floats between 60%-62%. Educated people are giving more Attention to the loyalty card due to the awareness of its future benefits monetarily as well as in getting right information of the production. Most of the custo mers feel satisfied from the loyalty program offerings of Big Bazaar so it has been successful in fulfilling customer’s expectations. While 25% of customers still want to get some more benefits in return of their loyalty to the store. * Customers feel 55% motivated to shop from Big Bazaar due to their loyalty programs. Conclusion In my calculations: The calculated value of is more than the table value. So, the hypothesis is REJECTED i. e. less than 70% of the population is only availing the loyalty program carried out by Big Bazaar. There are maximum customers who are satisfied with the merchandising of the store and they find every product of brand in each category and shelf according to their choices. They are having some complains regarding the future cards. * Customers wait for discount loyalties provided by them but not too much. * Customers are not aware of the benefits of the card. * Many of the customers are not even using any of the loyalty Program. * Store has been a big flop at online shopping centre as people want to touch and select their items before purchase

Relationship Dynamics in The Perks of Being a Wallflower Essay

â€Å"My life is an afterschool special.† These words, spoken by the character, Patrick, summarize the dynamics of the relationships portrayed in the movie, The Perks of Being a Wallflower. The movie is a coming-of-age story about Charlie, a boy without any friends, as he enters his first year of high school. While the movie is geared toward young adults, the message portrayed about relationships touches everyone: We accept the love we think we deserve. In the movie, Charlie has a crush on a fun-loving, party-girl, senior, Sam, who is already dating an older boy in college. Though they become close friends and share intimate experiences and feelings with each other, Charlie never asks Sam out. see more:reaction paper about earthquake The movie upholds traditional high school relationship stereotypes from the Sadie Hawkins dance to prom photo shoots but it also illuminates the uniqueness of every close intimate relationship. It is best described by Charlie when he says, â€Å"I know someday our pictures will become old photographs,† like how a moment captured on camera can be seen but never experienced the same way again. Through the dynamics of Sam and Charlie’s relationship, I will show how The Perks of Being a Wallflower depicts a genuine, true love story that represents universal elements everyone experiences in close relationships. Before his first day of high school, Charlie writes, â€Å"I am both happy and sad and I’m still trying to figure out how that can be.† He begins his first day alone, eating by himself in the cafeteria, never raising his hand in class, and keeping his head ducked down in the hallways. One night he decides to go to a high school football game, where he first meets Sam and her stepbrother, Patrick. Together, they watch their school football team win the game and Sam and Patrick invite Charlie to the diner with them afterwards where they talk about their favorite music and what they want to be when they grow up. This act of sharing positive experiences together that benefits the progression of a relationship is called capitalization (Reiss, Carmichael, Caprariello, Tsai, Rodriguez & Maniaci, 2010). Sam and Patrick share the experience of Charlie’s first party, his first school dance, and even the first time he gets high. The most theatrical example of capitalization in the movie is when the three friends are driving home and the song, â€Å"Heroes† by David Bowie comes on the radio and Sam demands that Patrick drive through the Fort Pitt Tunnel so she can stand in the back of the pickup truck while blasting the song over the radio. Charlie is so stricken by the feeling of belonging that he looks at Patrick and says, â€Å"I feel infinite.† Sam and Charlie become closer when they offer each other the comfort of knowing that they are not alone. Their relationship grows even deeper when they learn that they can share their experiences and feelings with each other without being rejected. This happens the first time at Charlie’s first high school party. Charlie, while he is stoned, confesses to Sam that his only friend, Michael, shot himself last spring. Sam shares what Charlie told her with Patrick and they later toast Charlie at the party in order to welcome him as their new friend in front of everyone. Charlie looks as if he is about to cry because for the first time, he feels like he belongs somewhere. As their intimacy progresses, Charlie demonstrates his affections for Sam by giving her gifts and offering displays of affection known as maintenance behaviors in relationships (Stafford, 2003). For example, he makes her a mixed tape themed after the night that they drove through the tunnel together even though he couldn’t find the special song that made them feel â€Å"infinite.† Charlie also offers to help Sam study for the next SATs after he sees how disappointed she is when she receives her scores. Charlie’s self-disclosure and efforts to display affection encourages Sam to share the more private parts of her life without fearing she will be rejected by him. Sam’s moment of self-disclosure is after the Christmas party, when she invites Charlie up to her room for the first time to give him a thank-you present for helping her study for the SATs. On her desk is an old typewriter with a bow for Charlie, because she knows that Charlie wants to be a writer s omeday. When Charlie sees the gift on her desk, he says with disbelief, â€Å"You got me a present?† The glow of happiness off of Charlie’s face demonstrates the physiological reaction of expressing gratitude in relationships. Acts of gratitude are known to significantly increase relationship satisfaction (Demoss, 2004). Not only does Sam display gratitude towards Charlie, but she lets him into her room, her private space where none of the other party guests had been invited to go. In a moment of closeness, after Charlie confesses he’s never kissed a girl, Sam shares with Charlie that her first kiss was when her dad’s boss molested her at the age of ten. Charlie responds with validation, telling her that the same thing happened to his aunt Helen and that she turned her life around. When Sam comments that his aunt must have been a great woman, Charlie responds, â€Å"She was my favorite person in the world, until now.† Sam, overwhelmed with tears, tells Charlie that she knows that he knows she has a boyfriend, but she wants to make sure that the first person that kisses him, loves him. Charlie nods, and Sam leans in and kisses him. For the first time she says, â€Å"I love you, Charlie.† And he responds, â€Å"I love you too.† Charlie and Sam do not become a couple, but they continue to teach each other that they are deserving of genuine love. The greater the impact close relationships have on one’s self-image, the greater satisfaction one will receive from the relationship (Mattingly, Oswald, Clark, 2011). Sam and Charlie do this by perpetuating a positive self-image of each other, increasing the happiness they receive from spending time together. Sam does this for Charlie by acknowledging that he is not crazy and that he is someone worth being friends with. Charlie does this for Sam by encouraging her to apply to colleges and offering the emotional support that he believes in her. Sam and Charlie have a genuine concern for each other’s well being. These compassionate, supportive goals are another example of how responsive they are to each others’ needs (Conovello & Crocker, 2011). Charlie doesn’t just give Sam his most beloved gift because he thinks she’s pretty and wants her to like him. He gives her the Beatles record his deceased aunt Helen left him because he truly cares about her, and he wants her to be happy. It is for the same reason Sam gives Charlie his first kiss. They have goals to meet the needs of each other. However, like all individuals and relationships, Sam and Charlie are not perfect. Despite the genuine love and affection Charlie offers her, Sam continues to date her boyfriend who is cheating on her, and Charlie continues to date Sam’s friend, Mary Elizabeth, even though he doesn’t have romantic feelings for her. After Sam finally dumps her boyfriend and Charlie is no longer dating Mary Elizabeth, Sam confronts Charlie and asks him why he had never asked her out. Charlie responds that he didn’t think she wanted him to and that he just wanted her to be happy. Sam replies, â€Å"You can’t just put everyone’s lives ahead of yours and think that counts as love†¦I don’t want to be someone’s crush, I want people to like the real me.† Charlie fidgets nervously and after a long pause he tells Sam, â€Å"I know who you are,† and he tells her that she’s beautiful and he kisses her. This moment suggests that the impact their relationship had on their self-esteem, brought them both to a point where they could accept the love that the other thought they deserved. Despite all the efforts Sam and Charlie made towards the intimacy of their relationship, the movie does not end happily ever after. The next day Sam leaves for college, and the intimate sexual experience between Charlie and Sam triggered Charlie to have flashbacks of his aunt Helen molesting him as a child and he is hospitalized in a psychiatric ward. Charlie is left alone wondering how it is possible to be happy and sad at the same time and how someone he loved and idolized like his aunt Helen could have done something that hurt him so badly. The Perks of Being a Wallflower is a love story that is told the way Sam described rock love ballads to Charlie: both kitschy and brilliant. The story uses the general setting of stereotypical high school drama to portray the human experience of close relationships. Charlie experiences the euphoria of first love and also the pain of devastating heartbreak. And just like old photographs, whether the setting was a high school dance or a social at a retirement home, the relationships in this movie are relatable to anyone who views them, while also existing as independent unique experiences that will never be lived the same way twice. Even though the movie doesn’t end with Charlie and Sam as a happy couple, it still ends with an uplifting scene reuniting Charlie, Sam, and her brother, Patrick. Charlie is standing in the back of Sam’s pickup truck while they drive through the Fort Pitt Tunnel and his voice narrates, â€Å"I know these will all be stories someday and our pictures will become old photographs, but right now, this is happening.† He acknowledges that the experience of human relationships is something that everyone will experience and that all of the moments shared will become memories, but Charlie shows that the energy that comes from love lives in the moment where you feel like you are the only one who has ever experienced it before. â€Å"That one moment†¦when you’re listening to that song on that drive with the people you love most in this world†¦I swear, we are infinite.† References Canvello, A., & Crocker, J. (2011). Interpersonal goals, others’ regard for the self, and self-esteem: The paradoxical consequences of self-image and compassionate goals. European Journal of Social Psychology, 41, 422-434. Demoss, Y. (2004). Brief interventions and resiliency in couples. Dissertation Abstracts International: The Sciences and Engineering, 65(5-B), 2619. Mattingly, B.A., Oswald, D.L., & Clark, E.M. (2011). An examination of relational-interdependent self-construal, communal strength, and pro-relationship behaviors in friendships. Personality and Individual Differences, 50, 1243-1248. Reis, H.T., Smith, S.M., Carmichael, C.L., Caprariello, P.A., Tsai, F., Rodriguez, A., & Maniaci, M.R. (2010). Are you happy for me? How sharing positive events with others provides personal and interpersonal benefits. Journal of Personality and Social Psychology, 99, 311-329. Stafford, L. (2003). Maintaining romantic relationships: A summary and analysis of one research program. In D.J. Canary & M. Dainton (Eds.), Maintaining relationships through communication: Relational, contextual, and cultural variations (pp. 51-77). Mahwah, NJ: Lawrence Erlbaum Associates.

The Greater East Asia War And The A-Bomb Essays - Free Essays

The Greater East Asia War And The A-Bomb Essays - Free Essays The Greater East Asia War And The A-Bomb 3. The Greater East Asia War and the A-Bomb 3.1 The Greater East Asia war Along with expansion of its role as a military city, Hiroshima became a modern city. After the Manchurian Incident, the Shanghai Incident, and the outbreak of the full-scale war between Japan and China, the Japanese army and navy launched an attack on the northen Malay Peninsula and attacked Pearl Harbor in Hawaii on December 8, 1941 (Japan time). Japan rushed into the Greater East Asia War (the Pacific War). In Hiroshima, a center of military affairs since the Sino-Japanese and the Russo-Japanese wars, military installations were expanded and various heavy industries developed rapidly. In 1942, a Marine headquarters (under the command of Lieutenant General Fumio Saeki) was set up in Ujina, and related units were placed on the coast around Hiroshima City. Later, when the atomic bomb was dropped, these units, located about 4 kilometers away from the city, escaped destruction. They sent out relief squads and took a very active part in aiding the wounded, clearing the dead bodies and cleaning the streets. 3.2 Preparations for the Decisive Battle on the Mainland After the outbreak of the war, the air defense setup of the city was rapidly strengthened and was much stronger than in other cities. However, after Japan, which had been victorious in the early stages of the war, lost the battle of Guadalcanal in 1943, the military situation grew steadily worse, and it appeared that the mainland of Japan would be turned into a battlefield. The army hurriedly prepared for a decisive battle on the mainland. With these preparations Hiroshima was to take on a new role. Japan was divided into two parts; the First General Headquarters was placed in Tokyo, and the Second General Headquarters (under the command of Marshal Shunroku Hata) in Hiroshima, where the headquarters of the Chugoku District Governor-General (led by Isei Otsuka), the highest administrative body commissioned by the central government, was also established. In 1944, U.S. forces occupied Saipan, the last strategic point of the Japanese army on the south Pacific front, and established an air base from which to attack the mainland of Japan. In November full-scale air raids were begun, devastating the cities of Japan one by one. Under such conditions, Hiroshima City began the evacuation of students above the third grade of elementary school and of other citizens whose presence was not essential. With the threat of incendiary bombings, demolition of buildings to make fire lanes was carried out on a wide scale. For the demolition of buildings, volunteer army corps in various places, organized according to the National Volunteer Army Conscription Law, and mobilized students of various middle schools and girls' schools were gathered to engage in the work each day. An evacuation plan for citizens was made in preparation for the outbreak of a major conflagration caused by air raids. The evacuation destination of each neighborhood association was specified in advance in order to avoid confusion. The evacuation of people that had been organized at the outset of the air raids was prohibited near the end of the war in order to secure personnel necessary for air defense. 3.3 Demolition of Hiroshima On August 6 1945, one atomic bomb instantly destroyed almost all of the houses and buildings in Hiroshima. They caught fire immediately and were reduced to ashes. In the case of wooden houses, those which were within one kilometer of the hypocenter were smashed at the moment of the explopsion. Those in the area between one kilometer and two kilometers from the hypocenter were completely destroyed. Those in the area two to three kilometers away were severely damaged. Even houses three to four kilometers from the center of the explosion were badly damaged. In the case of reinforced concrete buildings, the roofs of those near the center of the explosion collapsed. Some of the buildings were flattened and became piles of rubble. A fierce fire followed destruction by the violent blast caused by the explosion. Every building within one kilometer of the hypocenter was totally destroyed by the fire whether it was wooden or reinforced concrete. The buildings located one to two kilometers from the

The debate between Nature and Nurture concerning Gender Essays

The debate between Nature and Nurture concerning Gender Essays The debate between Nature and Nurture concerning Gender Paper The debate between Nature and Nurture concerning Gender Paper The nature versus nurture debate explaining sex and gender has been going on for around a century (AboutGender, 2003). Amongst the three approaches, I find sex and gender theories as the most persuasive, although a part of me is inclined towards biological determinism. I believe that femininity and masculinity is due to biological differences to a certain extent, as there is a difference between female anatomy, hormones and genes and that of a male. Schiebinger (1987, p. 9-70) claimed that women think according to feelings and intuitions while men are more objective. I have to admit that sometimes I make decisions based on what my heart tells me, although there is a conflict with making the right moves. One example whereby I followed my heart blindly is during my application to the National University of Singapore (NUS). Although I knew my grades were not good enough for the Law Faculty, due to my deep interest in that subject I still went ahead to apply it as my first choice. However, what convinced me that there are more shortfalls than merits to this theory is that even up until now, no human behavior has been proven by any researcher to be connected to genetic factors. Furthermore, I have an intention of challenging the notion that men have natural qualities that render their aggressiveness. In Singapore for example, increasing cases of maid abuse have been reported; most of the abuses were inflicted by female employers of foreign domestic helpers. Thus I noted that not only men, women also have the propensity to be violent. Elshtain (1987) further justify my point by asserting that the level of aggressiveness of males vary widely across different cultures and women are expected to be more passive in certain cultures than others. Explaining differences in how men and women behave through biological factors is insufficient, and I prefer sex / gender theories as it focuses on the distinction between sex and gender. There are two biological sexes namely male and female. Gender, on the other hand, encompasses heterosexuals, homosexuals, lesbians and gays. Biologically male babies can grow into any gender and this is due his socially and culturally influenced roles. Sex is biological while gender can be nurtured or developed. I was in an all girls Secondary School, and was exposed to the unconventional behavior of lesbians who are biologically females yet socialized as males. They even went to the extent of adopting a manly name and, walked like males and embodied masculine characteristics. An opposite example is in the article entitled Conundrum: When youre born with the wrong body whereby Julie Peters is a transsexual who dressed in female clothes and can think intuitively yet she was a biological male. As affirmed in the sex and gender article, homosexuals, lesbians and transsexuals argued that their sexuality is inborn and attempts to conform to society will be unnatural. While recognizing that sex is determined by the biological characteristics, gender characteristics on the other hand, is largely determined by social, cultural and historical contexts. In different societies and cultures, men and women are socialized into different roles (Giddens 1997, p. 108). The concept of nurture gains the upper hand in sex / gender theory. Oakley (1972, p. 54-55) did a fine job of illustrating three different New Guinea tribes and the different roles men and women fall into. In the first tribe, the Arapesh, both men and women assume passive roles that resemble the femininity in our own culture. In the second tribe which is Mundugumor, both sexes assume masculinity and both sexes are brought up to be independent. In the last tribe of the Tchambuli, the males behave like our females by gossiping, shopping and wearing ornaments while the women shave their heads and are assertive. In Singapore, women are expected to be graceful while the men are more domineering. In the Malay community here for example, the male is considered the man of the house, and when he makes reasonable decisions, his wife and children have the onus to listen to him. However, I agree with statement in the article that there are difficulties in distinguishing between sex and gender and between biology and social attributes. Giddens (1997, pg 109) criticized sex / gender theories as rigid, whereby society expects individuals to assume assigned roles as males or females. Importantly, I acknowledge that humans are not computers that can be programmed accordingly only by social or cultural characteristics. People can modify themselves, for example in the case of Julie Peters as described in the article following the sex and gender piece. Julie Peters undergone hormone treatments, electrolysis and face waxing to transform herself.

A Complete Guide to Parentheses and Brackets

A Complete Guide to Parentheses and Brackets A Complete Guide to Parentheses and Brackets A Complete Guide to Parentheses and Brackets By Mark Nichol This post discusses the functions of parentheses and brackets, which are used to set off portions of text from the whole for various purposes. Parentheses, almost exclusively appearing in pairs, are usually employed in the same manner as a pair of commas or dashes, though they suggest de-emphasis of the content within (as opposed to commas, which convey a neutral insertion of information, and dashes, which highlight the text between them). Parentheses, in addition to being employed to interject examples or a brief digression, enclose an abbreviation, acronym, or initialism or a translation, or a numerical equivalent of a spelled-out number. They also set off a cross-reference, as in â€Å"For more details, read the associated case study (pages 113–119)† or â€Å"Gene therapy is discussed briefly here. (See chapter 12 for more information.)† Parentheses may frame a plural ending to indicate that a word can be read as either singular or plural, as in â€Å"Enter the title(s) of the document(s) on the asset list,† or to allow for a gender-neutral reading, as in â€Å"Next, (s)he should consult with an adviser.† Note that one of a pair of parentheses is called a parenthesis. This term also pertains in general to setting text off from other text regardless of which punctuation signals the separation. (Two or more instances of parenthesis might be referred to as parentheses.) Text that is set off by complementary punctuation marks is sometimes (including often in posts on this site) referred to as a parenthetical phrase, or simply a parenthetical. A single close parenthesis is sometimes used in place of a period when enumerating, as in â€Å"The three types of rock are 1) igneous, 2) metamorphic, and 3) sedimentary.† (An open parenthesis is not used in isolation.) A few more guidelines about parentheses follow: Parentheses should not be used in immediate proximity to each other or within another set of parentheses; in the latter case, use brackets instead (or commas or dashes). Avoid including more than one sentence, or including an extensive sentence, within parentheses. Avoid situating a complete sentence in parentheses within another sentence. Avoid using parentheses too frequently. Consider employing commas or dashes instead, or otherwise revising text so that parentheses do not appear repeatedly in one piece of content. Parentheses framing text in italics, boldface, or another style treatment differing from the default text should not share that formatting, but should rather be in the the same type as the surrounding text. A complete sentence within parentheses should end with a period or other terminal punctuation before the close parenthesis, and the preceding text should be followed by terminal punctuation: â€Å". . . then it is fair game. (There are always exceptions, of course.)† If text enclosed in parentheses does not comprise a complete sentence and ends a framing sentence, the terminal punctuation of the framing sentence should immediately follow the close parenthesis. â€Å". . . then it is fair game (with exceptions).† Text in parentheses in the midst of a sentence is not punctuated, regardless of whether it is a complete sentence (unless the terminal punctuation is a question mark or an exclamation point), and the first word of a complete sentence in parentheses is not capitalized: â€Å". . . then (there are always exceptions, of course) it is fair game.† â€Å". . . then (with exceptions) it is fair game.† Bracket, in American English, refers to square brackets. (In British English, the term pertains to round brackets, or what in American English are called parentheses.) Brackets have limited uses, including adding contextual information within quoted material â€Å"She spoke to [Smith],† where the bracketed text replaces one or more spoken words to provide clarity (in this example, replacing the vague him) or to add a word or phrase omitted in the spoken or written quotation. Sometimes, the replaced word or phrase is retained, as in â€Å"She spoke to him [Smith],† but this unnecessary. when framing the word sic (â€Å"thus†), borrowed from Latin, confirming that in quoted material, an error or confusing wording is faithfully reproduced from the original text and not a transcription error, as in â€Å"The comment read, ‘You are definately [sic] out of your mind.’† (Note that sic is italicized, but the brackets are not.) parenthesizing within parentheses, as in â€Å"Submit form 13F (Petition for Appeal [formerly titled Petition for Grievance]) within thirty days.† (When possible, revise sentences to avoid this type of construction.) clarifying, in formal writing, that the first letter of quoted material is, the source material, in a different case, as in â€Å"[A]s you would have others do unto you† is the gist of the admonition,† where the quoted material is the second half of the original statement and, thus, as is lowercase in the source text. framing ellipses to indicate that a word or phrase has been omitted, although generally, the ellipses on their own are sufficient. modifying a quotation, perhaps for grammatical agreement, when partially paraphrasing, as when â€Å"I agree with his account of the incident, as improbable as it sounds,† is reported, â€Å"He said that he ‘agrees[s] with his account of the incident, as improbable as it sounds.’† Parentheses and brackets both have distinct functions in computing, linguistics, math, and science contexts that are not described here. In addition, similar symbols include curly brackets {/} and angle brackets , which have specialized uses not discussed in this post. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Punctuation category, check our popular posts, or choose a related post below:When to Capitalize Animal and Plant Names50 Synonyms for â€Å"Idea†Preposition Mistakes #1: Accused and Excited

Supporting Regulation of E-Cigarettes Term Paper

Supporting Regulation of E-Cigarettes - Term Paper Example intaining the effect of electronic cigarette smoking in the United States, in April 2014, Food and Drug Administration proposed regulations authority over electronic cigarettes that have risen in its use. The regulation will see consumption of Electronic cigarettes not being allowed on any public sites including over one hundred cities and in many organizations (Mowry et al, 2012). This policy has several effects on ethics as discussed below. As argued by Carter and Chapman (2006), control of use electronic cigarettes on public places (any place not below twenty meters from person next to you) aims at protecting non-smokers from the health effects that come from release of infective chemicals released after tobacco combustion. In this case, it is ethics to protect the passive party from harm that may be caused by the infective chemical exposed to the environment by the smoker. As presented by Fuoco Buonanno and Vigo (2014), Electronic cigarettes battery powered gadget produces an aerosol vapors composed of nicotine, glycoland propylene. Possibility of nicotine exposure considering Electronic cigarette gadget holding, inhaling the smoke produced, any skin contact when handling the Electronic cigarette device are the major health issues associated with electronic cigarette. This effect get worse in paces associated with children’s pregnant women’s as well as nursing mothers. It un-ethical to disrupt other people’s environment as it causes body problems. The burn of electronic cigarettes in public upholds ethics by controlling the risk that could have been imposed on passive smokers. The stakeholders in manufacturing argues that the vapor produced by powered electronic cigarettes device is water vapor but the responsible health group disagrees with this claims. The vapor produced by electronic cigarette gadget contain of nicotine, glycol and propylene (Richtel, 2014) which are harmful to consumer as well as to passive smokers. Publishing such a misleading

Comparing different theoretical approaches for two disabilities Research Paper

Comparing different theoretical approaches for two disabilities - Research Paper Example Definition Dyspraxia or developmental dyspraxia is 'an impairment or immaturity of the organisation of movement' (Dyspraxia Foundation, 2009). It is also known as 'developmental coordination disorder' and 'clumsy child syndrome'. According to the American Psychiatric Association (2001), developmental dyspraxia is "marked impairment of motor coordination which significantly interferes with academic achievement or activities of daily living and is not due to a general medical condition." Dyslexia, also known as developmental reading disorder is the most common childhood learning disability which primarily manifests in school going children. There is no single definition that exists for dyslexia. However, those who know about the condition and have worked with dyslexic children are in a position to easily identify the condition. According to the NINDS (2009), dyslexia is defined as "a brain-based type of learning disability that specifically impairs a person's ability to read." The Worl d Federation of Neurology (cited in British Dyslexics, 2009) defines this condition as "a disorder manifested by difficulties in learning to read, despite conventional instruction, adequate intelligence and socio-cultural opportunity." The British Dyslexics (2009) puts the definition as "Intelligent, bright or even gifted individuals, that for no obvious reason, struggle to learn through the medium of written or spoken language." Other commonly used definitions include "learning difficulty characterized by problems with written or spoken language such as reading, writing, spelling, speaking, or listening" and "congenital disturbance of brain function causing a variety of learning difficulties, especially relating to reading, writing and spelling" (British Dyslexics, 2009). Magnitude of problem Developmental dyspraxia is mostly diagnosed in childhood. It occurs in 2 to 5% of children between the ages 5 to 11. It affects boys more than girls (Dorset Country Council, 1998). Infact, boy s account for 70% of dyspraxic cases. The most important symptoms of dyspraxia are poor motor coordination, clumsiness, lack of movement fluency and the difficulty in application of motor skills mastered in one setting to another setting. Dyslexia affects about 80% of all individuals diagnosed to be having learning disabilities (Shaywitz et al, 2007). When only dyslexia is present, the condition is characterized by an unexpected difficulty in reading in otherwise intelligent children who are motivated and have ample learning opportunities considered necessary for accurate and fluent reading (Fisher et al, 2001). The incidence of dyslexia has been estimated to be about 8 to 15% (Earl, 2006). Although epidemiological studies show equal incidence of this condition in both girls and boys, boys are 3-4 times more likely to be referred for reading problems (Tynan, 2006). All dyslexic children share some common aspects enabling them to be easily diagnosed. The increased awareness of dyslex ia has led to many parent and teacher teaching programs, mostly based on multi-sensory learning. Mechanism of disability The exact cause of developmental dyspraxia is unknown. Neurological immaturity is the most probable cause of this condition. Failure of the neurones of the right hemisphere of the brain to form precise pathways during the development of brain leads to lack of accuracy in the instruction of the brain for performing movements (Bowens and Smith, 1999).

Comparing different theoretical approaches for two disabilities Research Paper

Comparing different theoretical approaches for two disabilities - Research Paper Example Definition Dyspraxia or developmental dyspraxia is 'an impairment or immaturity of the organisation of movement' (Dyspraxia Foundation, 2009). It is also known as 'developmental coordination disorder' and 'clumsy child syndrome'. According to the American Psychiatric Association (2001), developmental dyspraxia is "marked impairment of motor coordination which significantly interferes with academic achievement or activities of daily living and is not due to a general medical condition." Dyslexia, also known as developmental reading disorder is the most common childhood learning disability which primarily manifests in school going children. There is no single definition that exists for dyslexia. However, those who know about the condition and have worked with dyslexic children are in a position to easily identify the condition. According to the NINDS (2009), dyslexia is defined as "a brain-based type of learning disability that specifically impairs a person's ability to read." The Worl d Federation of Neurology (cited in British Dyslexics, 2009) defines this condition as "a disorder manifested by difficulties in learning to read, despite conventional instruction, adequate intelligence and socio-cultural opportunity." The British Dyslexics (2009) puts the definition as "Intelligent, bright or even gifted individuals, that for no obvious reason, struggle to learn through the medium of written or spoken language." Other commonly used definitions include "learning difficulty characterized by problems with written or spoken language such as reading, writing, spelling, speaking, or listening" and "congenital disturbance of brain function causing a variety of learning difficulties, especially relating to reading, writing and spelling" (British Dyslexics, 2009). Magnitude of problem Developmental dyspraxia is mostly diagnosed in childhood. It occurs in 2 to 5% of children between the ages 5 to 11. It affects boys more than girls (Dorset Country Council, 1998). Infact, boy s account for 70% of dyspraxic cases. The most important symptoms of dyspraxia are poor motor coordination, clumsiness, lack of movement fluency and the difficulty in application of motor skills mastered in one setting to another setting. Dyslexia affects about 80% of all individuals diagnosed to be having learning disabilities (Shaywitz et al, 2007). When only dyslexia is present, the condition is characterized by an unexpected difficulty in reading in otherwise intelligent children who are motivated and have ample learning opportunities considered necessary for accurate and fluent reading (Fisher et al, 2001). The incidence of dyslexia has been estimated to be about 8 to 15% (Earl, 2006). Although epidemiological studies show equal incidence of this condition in both girls and boys, boys are 3-4 times more likely to be referred for reading problems (Tynan, 2006). All dyslexic children share some common aspects enabling them to be easily diagnosed. The increased awareness of dyslex ia has led to many parent and teacher teaching programs, mostly based on multi-sensory learning. Mechanism of disability The exact cause of developmental dyspraxia is unknown. Neurological immaturity is the most probable cause of this condition. Failure of the neurones of the right hemisphere of the brain to form precise pathways during the development of brain leads to lack of accuracy in the instruction of the brain for performing movements (Bowens and Smith, 1999).

Telehealth Nursing Research Paper Example | Topics and Well Written Essays - 1500 words

Telehealth Nursing - Research Paper Example While teleconferencing or telepsychiatry is generally administered for individuals living in remote locations, it has also been noted to be effective in emergency situations. The current situation is indicative of such a high area need. In establishing the steps that must be taken to arrange a successful psychiatric teleconference the nurse or medical professional must first make an assessment of the patient’s immediate psychiatric need. While the scenario has indicated that the individual has clear psychiatric problems, the extent of these issues is not indicated. In the situation that the patient is able to have control over their actions and make sound decisions then less oversight needs be taken in the interaction between the patient and the psychiatrist. However, if the patient has demonstrated a complete lack of self-care and serious mental impairment, then it will be necessary for the nurse or caregiver to remain present during the teleconference.   Ã‚   The medical r oom must adhere to patient privacy issues. Even as the situation is an out-of-the ordinary emergency situation, the hospital should have established a teleconferencing room where the patient can speak with the psychiatrist with the feeling of privacy and security. While security is important to the patient for personal matters, it’s also essential to quality psychiatric care in that the patient may be unwilling to disclose needed personal information if they do not feel secure in the teleconferencing environment.   In these regards the nursing professional becomes responsible for creating the proper environment of communication and maintaining the professional nature of the psychiatric meeting based on the patient’s specific psychiatric condition. The next stage of securing an effective telehealth conference is to make contact with the Tri-State health institute. It is unknown whether St. Theresa’s have previously investigated the infrastructure elements of th e Tri-State medical establishment of developed a working scenario for situations such as these, but in the instance they haven’t appropriate measures must be taken to establish appropriate connections to achieve optimum efficiency and professionalism. Within this context the nurse must act as a go-between with the two medical establishments. After the nursing professional has established communication with the Tri-State institute it’s necessary to communicate with the institute the situation. The nurse must then work to establish a timeframe for the psychiatrist to meet with the emergency patient. While telehealth is a relatively new field and approach to medical care, it’s still necessary for the nurse to approach the medical conference as they would a traditional doctor’s appointment. In these regards, after connection has been made with the psychiatrist the patient should be told to wait for the appointment time. In the mean time the room should be

Online learning vs. traditional in class learning Essay

Online learning vs. traditional in class learning - Essay Example tudents the needed skills and knowledge for a good career or better future, the methods are different in such a way that they adopt different teaching styles. With online learning, you don’t have a physical classroom. Your classroom is in cyberspace, in forums and in chats. Your classroom is the website and your account where you can download all the lessons and the exams that your teacher gives you. Sometimes, you don’t even know what your teacher looks like. Although yearly, there are upgrades in online learning as the technology improves website interaction, through web-based videos and streaming, there are also improvements on the methods used by the online educators (Rudestam). When compared with the traditional classroom learning, having a classroom in cyberspace looks more appealing, especially when the student does not need to spend a dime travelling from his home to his school. With a click of a button, you are transferred from one classroom to another unlike in the traditional classroom setting where you would need to walk from classroom to classroom or even building to building, which can be a reason for tardiness . In online learning, there is no excuse to be late in class. Online learning has a more personalized approach compared to the traditional classroom learning (Rudestam; Joyes). Although both learning methods group students together within a class, online learning has the tendency to be more personalized. Online educators would have the opportunity to do one on one session with their students more than a traditional professor would have. Because of the many tasks and the number of students they are handling, traditional classroom educators have the tendency to teach in route, or based on the yearly lesson plan they have to the entire class. Although online learning also has the same tendency when the lessons are not customized but are given with predetermined mode and route (Pan & Hawryszkiewzyc). Since online educators have the capability

Consumer influence on Companys Production Process Essay - 23

Consumer influence on Companys Production Process - Essay Example This act of consumers contributing their ideas in the production process is what is referred to in this article as co-production. Some researchers refer to co-creation and co-production as almost meaning the same thing (Lusch & Obrien, 2006). This essay is going to be aimed at summarizing the trend that is now taking place in production processes. Consumers have identified that they need to play a role throughout the production process from conception of a product, its production, marketing, to final consumption stage. Marketers have also realized the need to incorporate the other players in co-production with examples being evidenced by the number of engagement marketers have with consumers. The example is the case of Kao Corporation, the makers of Ban deodorant, with an attempt to capture the input from customers in the marketing process, held a contest asking girls and young women to create print advertisements that would resonate with other consumers (Vranica, 2005). It is reported that the contest drew thousands of entries, thereby adding to the fact that consumers are willing to participate in the product marketing. This trend where collaboration exists between producers and consumers has resulted in the struggle to control the product. Producers are now in a dilemma on how, and how much of their production should be left to the manipulation by consumers. They already know that consumers are continuously becoming a force to reckon with in production process and ignoring them is just like coating a disaster. Through virtual communities, consumers have continued to analyze products thoroughly resulting in a success or complete flop of the same depending on whether the product meets their expectations or not.

Describe all the issues about which Sister Aloysius could have doubts Essay

Describe all the issues about which Sister Aloysius could have doubts , going from the least important to the most important. ( - Essay Example It is very shocking that Sister Aloysius could have the potential of turning into a doubting Thomas given the dogmatic image of one who never had any doubt in her life (Shanley 22). In an effort to make this issue sink even further, it is revealed that Sister Aloysius told a lie. This is against the fact that it is a very strong Catholic dogma that no any lie of any sort ought to be encouraged leave alone being told (Waldmeir 34). This very rigid law is held even in circumstances where the lie could be the solitary tool in defeating the devil. Despite being a very sincere and devoted servant of God, Sister Aloysius finds herself in a very compromising situation. She is unwillingly introduced to the Machiavellian relativism. Sister Aloysius goes further to encapsulate humanity’s doubt in its last century. It is at this very point that Sister Aloysius openly abandons absolutism (Books Llc 43). The very step that Sister Aloysius takes in abandoning absolutism violates greatly the vow that she had personally taken in an effort to affirm her obedience to the church which was aimed at catching the pedophile (Waldmeir 79). As the play progresses, it comes to the realization that Sister Aloysius is very important when the hierarchy fails to work. At this point in time, Sister Aloysius transforms into the prosecutor, the jury and even the judge. This step marks the beginning of Sister Aloysius to fall in the slippery tracks already built by the principle of moral relativism. This rings a question to the mind of the reader as to whether it is really possible for anyone to offer any defense or support to moral absolutes if at all Sister Aloysius cannot do it. It therefore possesses yet another doubt on how truly the aspect of evil could be effectively stopped (Shengold 51). A heavy doubt lingers on whether there can be any staged war against the issue of evil if at all the absolutes being in place. Faith has now escaped and the only thing that is present is doubt w hich is being portrayed as having captured every individual. As the play progresses, it is notable that boundaries are being set for the rapid spread of doubt. This can be seen in the case that involves Aloysius the pedophile. It is very clear that Sister Aloysius is borrowing heavily from intuition in handling these particular cases (Bryer 61). The evidence that is presented by Aloysius proves to be more flimsy as compared to the evidence that comes from WMDs who are located in Iraq. In this particular case, Sister Aloysius is vey much in doubt about the case since the audience is further informed that if at all she could have been successful in accessing the right results then only luck could be the propelling force (Books Llc 82). The doubt that Sister Aloysius has is in regard to the spiritual issue. This is brought out clearly in the book. It is in regard to this that Sister Aloysius argues that if at all by any chance the society is filled with evil doers as he presumes, then she could put in contribution to the evil activities and move away further from God. Despite the fact that history was filled with evil doers who were acting from fierce conviction such as suicide bombers, witch hunters, Mullahs and the Inquisitors these people act form the conviction that they are protecting children (Shanley 19). As a matter of fact, it is in reference to these very

Consumer influence on Companys Production Process Essay - 23

Consumer influence on Companys Production Process - Essay Example This act of consumers contributing their ideas in the production process is what is referred to in this article as co-production. Some researchers refer to co-creation and co-production as almost meaning the same thing (Lusch & Obrien, 2006). This essay is going to be aimed at summarizing the trend that is now taking place in production processes. Consumers have identified that they need to play a role throughout the production process from conception of a product, its production, marketing, to final consumption stage. Marketers have also realized the need to incorporate the other players in co-production with examples being evidenced by the number of engagement marketers have with consumers. The example is the case of Kao Corporation, the makers of Ban deodorant, with an attempt to capture the input from customers in the marketing process, held a contest asking girls and young women to create print advertisements that would resonate with other consumers (Vranica, 2005). It is reported that the contest drew thousands of entries, thereby adding to the fact that consumers are willing to participate in the product marketing. This trend where collaboration exists between producers and consumers has resulted in the struggle to control the product. Producers are now in a dilemma on how, and how much of their production should be left to the manipulation by consumers. They already know that consumers are continuously becoming a force to reckon with in production process and ignoring them is just like coating a disaster. Through virtual communities, consumers have continued to analyze products thoroughly resulting in a success or complete flop of the same depending on whether the product meets their expectations or not.

Women With and Without Gestational Diabetes Dissertation

Women With and Without Gestational Diabetes - Dissertation Example From the discussion it is clear that  women with GDM can increase the unborn child’s risk of experiencing more complications after birth. Often times, these complications include: above the normal child’s birth weight, macrosomia resulting to shoulder dystocia, premature birth, and passing the high blood glucose to the fetus via placental pathways and increased risk of becoming obese.This essay highlights that  lack of exercise when combined with poor diet such as eating foods with high sugar content, foods rich in carbohydrates such as pasta, potatoes, and rice or eating foods that contain calories more than what the mother and the fetus needs can lead to the development of GDM. Over the basal metabolic needs or calorie intake of the mother, mothers who are nurturing only one fetus should limit their added calorie intake to only 300 kcal. Pregnant women should take just enough energy requirement from foods. To avoid developing GDM, pregnant women should limit their intake of carbohydrates. Aside from maintaining weight, pregnant women should avoid ketoacidosis or starvation ketosis. Since the intake of foods and nutrients is one of the main factors that can trigger the development of GDM, this study will discussed the proposed research method on how the researcher will use of cases complete food diary for 7 days and the net wisp program to effectively compare the nutrient intakes of women with and without gestational diabetes.

The ICT Project Essay Example for Free

The ICT Project Essay Introduction: I have been given a task to find out a real end user for my project who is currently having problems with paper. I am brainstorming different types of techniques to improve the efficiency and quality of the paper based problem. I have found an end user for my project; it is one of my teachers in Sir John Cass, Mr Shah who is a key skills ICT teacher. His currently having a paper problem he needs to input details of individual student of their term report, his currently using a pen and a paper to input all the details such as the whole terms attendance, predicted grades etc. The type of software I will be using is Spreadsheet because it is one of the criteria in my project. Spreadsheet is an application used to input data into table graphs. This application will require basic computer (including input devices) and the spreadsheet application with a connected computer per unit. The way in which the spreadsheet will be constructed is a big factor when deciding its effectiveness and speed of input for example I do not want to overcomplicate the system. I will be using well known software called Microsoft Excel, which is ideal for the creation of tables and graphs as stated earlier. I in this case will be easy to use interface. Although the end user is not adept to the use of ICT I will be creating the system for a user with no ICT skills as this in a sense will speed up the input process further. Why not continue the old methods of registry and late entries: 1. All the work is written down so there are human errors such as spelling and when something like this is to happen you have to start over because on a formal piece of information there cannot be mistakes this can be time consuming. 2. Accuracy will be greatly increased with the user friendly interface which in addition to accuracy increases efficiency. 3. You may not able to make immediate electronic copies of information tables. 4. The special features available with Excel (spreadsheet) are no longer an option such as, immediate calculation, from entry, graphs and charts, etc. 5. Most of the surnames and first names are the same it can be difficult to find phone details, however with this system you can have this information automatically loaded with the name entry. Current System Mr Shah teaches year 7 to year 11 students for Key Skills ICT, the problems his currently facing is filling in individuals students records such as their term report, attendance record, working grade, everything on paper as it is a bit time consuming to find all the records of each students when filling in their report. Mr Shah is a very busy man as he is also the head of year of ICT key skills. The current system involves Mr Shah marking grades by using a pen and filling in term reports by manually and keeping records of individual students which involves writing everything on paper. Therefore I have stepped in to help him with his problems. I will be mainly focusing on year 11 as it is important for them because their about to face their exams. Problems with Current System: By reviewing Mr Shahs problem I have found out what the current common mistakes happened to be, they are: * The current system is inaccurate and most of the time he makes mistakes. For example, when she is working out percentage and grades for each student, she often makes calculation errors. * It is very time consuming, especially the calculation of percentages attained in marked worked and grades obtained overall. * As the names of students are not in order he finds it difficult to find the student to record a mark. * The report could easily get lost. * Also writing in individual names several times, which is time consuming. Interviewed Questions What is your position at this school? What type of system do you use for your mark tracks? What method do you use to mark your student work? What problems are you facing with your current system? How would you want your current system to be improved? What do you think is the major failings in your current system? Have you ever used a computer for tracking marks? Can you give me any samples of your current system? Is there a CD ROM drive in your computer? Do you have a printer? How certain are you when using computers? How certain are you when using Excel? What features and functions are you aware of in Excel? Do you keep all your records? Do you have any additional questions? End User Requirement Statement of user requirements Mr Shah feels a computerized system will solve some of her current problems as she thinks she has some knowledge about Excel. She feels I will be able to create an effective, fast, and easy to use automated system to calculate her students marks for her, which will enable her to solve her problem. They are the following things she expects to get from a computerized system. Input * She wants the new system to enable her to make management decisions that she uses to support student, which need help, whether parents need contacting, whether other action is required e.g. Detention. * The system should automatically calculate the percentage and grades of each student. This system will therefore make her work more accurate and easy to use. * Mr Shah wants the new system to be able to enter student personal details, e.g. DOB, tutor group, surname, etc. * She wants the new system to be able to edit student personal details. Also she wants the system to able to delete student personal details if a student moves form her teaching group. Output * Mr Shah the new system to use colour coding when displaying grades of each student, e.g. Green for A*, Blue for A etc. * Mr Shah would like a report facility where she can select a student from a list and the report will show the students name, gender, from group, overall percentages mark, grade obtained and an automatic comment on progress. * The system should be able to produce chart, which will analysis student overall performance and also compare girls and boys performance. Processing * The system will put the names of student in alphabetical order. * Mr Shah wants the new system to automatically convert numerical marks to percentages. Storage * Mr Shah wants the new system to be able to store 30 students personal detail and also store results for up to 70 tests. * Finally, the new system should not be used by anyone else except Mr Shah, I will make sure the system is safe and I will make sure it has a security code. Backup protocols are a necessity in the event that the master copy is lost or destroyed. Backup up will be provided by an external hard drive, and the system will be backed up periodically, i.e. every week, or in special circumstances, for example, there is a significant in take of data into the system. Furthermore, the backup copy will be stored of site, so that if theres a natural disaster affecting the main site, the backup copy will remain. Plus, this method of backup can be described as differential backup, which practices a cumulative backup of changes from the last full backup , allowing a full system restore based upon the last full backup. Due to the non existent computer skills of the employees, an introduction into the use of computers is necessary. To accompany the basic skills they will acquire, I will need to develop a user manual which will provide detailed instructions in performing various tasks in the system as well as maintaining it, which is vital to its integrity and reliability. However, Victor has advised me to provide a manual of minimal size and contents in order to avoid confusion and enable the employees to read it swiftly, so they can get on with the job as soon as possible. Source Documents The source document that I have provided is a copy of marks book that Mr Shah uses to record her student marks. As you can see there is a lot of data to be inputted by hand. This is one of the problems that Mr Shah has. The calculations of total mark and overall have to make using calculator, which is time consuming. Objectives of the new system * The new system will perform the following tasks: * It should be able to identify students with poor performance by using a visual alert. * Ability to edit incorrect mark, so whenever Ms Gammon make an accidental mistake, she will have the ability to correct it. * The system should be able to produce average performance percentage of each student for her class. * It should have the ability to Edit and Delete students details if required, thorough the use of data forms. * Easy and clear to use. * It should automatically calculate percentages and grades from the inputted a student marks and maximum mark available for each test. * Cell, formulae protected to prevent accidental deletion. * It should automatically work out a students grade, based on overall percentage for all tests taken. * It should be able to generate an automated report for students showing student performance. * Password (security) on file access. * It should automatically colour code student grades. User Skill Level Mr Shah has used Microsoft Excel but does not use it to calculate percentage, and grades of her marks. She is an average user, which means she does not understand most of the advanced features. Such as Vlookup, IF Statement, Macros, etc. Project Constraints Mr Shah uses school standard PC that I will be using to calculate percentages and grades for the new system. It has a four processor, which has 512 MB of RAM and 30 GB hard disk. It has Microsoft software including the excel 2000. Mr Shah Pc has CD Rom, USB and floppy drive, which are also connected to school network. This will make my work to be easy when loading the new system onto her computer because I can store it on the CD or floppy disk and transfer the system. Ms Gammon has printer in her office, which will be used to print out reports of student performance Performance Criteria These are the performance criteria that are going to be used in the new system that Mr Shah asked for: * MR Shah will be able to correct mistakes that she might make during marking; this will make the system to be more neatly presented and pleasant. * It should be able to add and delete students if required. * The system will generate automated reports of each student by click of a button showing their performance that can be sent to parent. * It will be easy and clear to use. * The new system will produce an average performance percentage for each student. And also it will automatically convert numerical marks to percentages. * It should have protection to prevent accidental deletion of important formulae, numbers, table, chart and text. All the sheet and cells in the system must be protected with security to prevent these. * Graph and charts should be generated quickly and easily to compare boys and girls performance, All student and by form. * The new system will not take more than 4seconds to view performance and grades for each student. * The system will generate automated colour coding when displaying grades of each student. * The system will store 40 student personal details, and also store results for up to 50 tests. * Mr Shah will be able to select student from a list and the report will show the students name, gender, overall percentage mark, grade obtained and an automatic comment on progress. Design Choice of Software I think that Microsoft Excel is the best option of software because it has got many features such as: * It has advanced functionality such as pivot table, sort, forms, Vlookup, average, and write protection. This will make things more automated for the user. * Pivot: this will hold table for charts. This will not need to be seen by the user. When they select the chart that they require on the student summary sheet, the pivot table on the sheet will change to represent that choice. It will also used to summaries archive data for use in charts showing: 1. By gender 2. Form * Data entry form will be able to edit and delete student records. * Conditional formatting will allow automatic shading of cells to give visual message for highlighting grade attained and also table displaying student grades. * Macros can be used to perform complex tasks at the press of a single button. * It can perform complex calculation such as working out the grade for each student. * User Forms for controlling actions with macros using buttons. * Chart /Graph: can be used to display output of information such as averages, predicted grades etc. * The user wants the system to be as error-free as possible. Excels Validation facility will allow me to set up range validation to control data input when entering student personal details, overall mark etc. * Protections of cell so that user cannot accidentally delete information. Statement of Input, Processing Output requirement The input would be: Personal Details: First name Surname Gender Date of Birth Form Roll number Student marks: Assignment marks Maximum /minimum mark Grade Boundaries The Processing would be: Calculating the grades through a Vlookup to the grade boundaries table. Sorting, grouping and summarizing data with a pivot table. Calculate the average of total marks Using Vlookup work out a grade for the average. The output would be: Pivot Chart/Graph showing comparisons between gender, form-by-form and overall year group achievement. Give students their grades using report card. Table displaying student grades. Creating report for using student with performance. School letter, which would be sent out to parent using conditional formatting to highlighting grade attained. Data Set Because of Data Production Act, I cannot be able to use the real detail of Mr Shah Students. For that reason, I will create my own data set of example student details, which I will work with.

Essay on The Crucible: Motivations for the Trials :: Essay on The Crucible

Motivations for the Trials in The Crucible  Ã‚  Ã‚     Ã‚   In The Crucible by Arthur Miller, the madness of the Salem witch trials is explored in great detail. There are many theories as to why the witch trials came about, the most popular of which is the girls' suppressed childhoods. However, there were other factors as well, such as Abigail Williams' affair with John Proctor, the secret grudges that neighbors held against each other, and the physical and economic differences between the citizens of Salem Village. From a historical viewpoint, it is known that young girls in colonial Massachusetts were given little or no freedom to act like children. They were expected to walk straight, arms by their sides, eyes slightly downcast, and their mouths were to be shut unless otherwise asked to speak. It is not surprising that the girls would find this type of lifestyle very constricting. To rebel against it, they played pranks, such as dancing in the woods, listening to slaves' magic stories and pretending that other villagers were bewitching them. The Crucible starts after the girls in the village have been caught dancing in the woods. As one of them falls sick, rumors start to fly that there is witchcraft going on in the woods, and that the sick girl is bewitched. Once the girls talk to each other, they become more and more frightened of being accused as witches, so Abigail starts accusing others of practicing witchcraft. The other girls all join in so that the blame will not be placed on them. In the novel, Abigail starts the accusations by saying, "I go back to Jesus; I kiss his hand. I saw Sarah Good with the Devil! I saw Goody Osburn with the Devil! I saw Bridget Bishop with the Devil!" Another girl, Betty, continues the cry with, "I saw George Jacobs with the Devil! I saw Goody Howe with the Devil!" From here on, the accusations grow and grow until the jails overflow with accused witches. It must have given them an incredible sense of power when the whole town of Salem listened to their words and believed each and every accusation. After all, children were to be seen and not heard in Puritan society, and the newfound attention was probably overwhelming. In Act Three of The Crucible, the girls were called before the judges to defend themselves against the claims that they were only acting.

Deontological Ethics Essay -- essays research papers fc

Deontological Theory of Ethics Introduction When ethics is explored, and an inquiry into its origin and sources are explored to find definition and clarity around ethics, one initial discovery will be that two main views on ethical behavior emerge. One of those theories is the deontological theory of ethics. Ethics and ethical decisions surround themselves around what is the goodness or badness of any particular choice or decision. When exploring ethics, it is necessary to explore what are the different thoughts surrounding what framework is used to weigh this goodness and badness. Deontological Theory explores this very point. Defining Deontological Theory Deontological theories of ethics are almost synonymous with Kantianism, after a philosopher, Immanual Kant. Although it must be noted that his views are simply one view of deontological theory, which will be explored later in this paper, it is important to note his powerful influences here. Deontologists base their evaluation of actions in and of themselves. In other words, deontologists view actions without regard to consequences or potential outcomes of any given choice or action. Ethical decisions are made simply by viewing the intrinsic goodness or badness of the act itself. In a simple example, if lying were deemed an intrinsically unethical act, deontologist would hold that lying would never be ethical, regardless of the potential outcome of telling a lie. (Cline n.d.) When viewing deontological thought, one of the first questions that will appear is what framework or system is used to judge the inherent features within actions that determine whether or not they are right. There are many different thoughts behind this question, but for the purpose of an initial definition of the concept, the influences that guide deontological thought come from various sources, such as "religion, biology, psychology, metaphysics, culture, language, etc. Considering the source of the foundation for the deontological thought an act's duty may be absolute (without exception), overridden by a more important duty, or only hold under certain circumstances. The following sections will explore the different types of thought and theories that drive the foundation of deontological thought. The first explored will be the most ... ...horoughly understand. It is a multilayered and multifaceted conceptual study that can controversial for some because of all the overlapping influences on the essence of ethics. It is challenging for ethics to be examined without influences such as religion, politics, culture, race or other highly volatile topics also being raised. It even becomes more challenging to decipher what viewpoint is right about the topic of making moral choices, or the choice that is right. Who is right about what is right? It can baffle the mind and find you thinking and speaking in circles. The deontological viewpoint of ethics is a theory that has tried to place definition on a theory that is indefinable. Although the criticisms are heavy and forthright in regards to deontological ethics, their foundation is truly essential in the discovery and exploration of ethics. Works Cited Action, H.B. Kant’s Moral Philosophy. New York: St. Martin’s Press, 1970. Cline, A., (n.d.). Deontologica Ethics. Retrieved March 18, 2005, from http://atheism.about.com. Frankena, W.K., Ethics, (Englewood Cliffs, NJ: Prentice-Hall, Inc., 1973). Warner, D.W., The Basis for Ethical Conduct, (Amberton University, 2002).

Paper Business

Harper, Savanna List', Melanie Price, Arthur Smith SENT 561 lull 29, 2013 Granular Saxons Wall-Mart Sampling Survey research is an important technique to measure consumer characteristics and opinions. The survey sample is defined as the survey demographic was any â€Å"customers† of Wall-Mart that shopped within stores. The type of survey administered chosen was a non-probability sampling survey, which is convenient for the customer to fill out on his or her terms.The collection process was identical to the distribution; through hand-to-hand transactions, mail-in, or while shopping online. The sample was a group of shoppers that totaled 10 stores in different regions, 50 per store. Once the surveys were collected, they were provided to the strategy department by way of the staff. In this research and data analysis Wall-Mart will provide an explanation of the findings and how they affect the company. Confidence Level: 1 180% 190% 1 199% I z-score: I 1 1. 28161 1. 645 11. 96 12. 5758 1 Precision I I Population Size = 150 1 What Is the sample size?Assumed= 195% 120 126 130 137 1 conservative P-150% 139 143 145 147 1 Summary of Learning Team Results Wall-Mart thought It was Imperative to gather accurate results when they administered their survey to the customers. Therefore, a basis of analysis was determined In which the retailer could gauge the survey results. Until this survey was developed, there was no standardized method for collecting Information about the Wall-Mart customer experience. When looking at the responses, Wall-Mart received the lowest average rating for question 9. In question 9 customers are asked how they rate the assistance on the sales floor.Poorly rated sales floor assistance may affect customer satisfaction ratings, and It Is Important to Improve this area to Increase customer satisfaction (Enclave, Benson, ; Squelch, 2011). The ratings Indicated that Wall-Mart received the highest rating for question number 5 In which customers were asked to rate the convenience of a 24-hour super center. The high rated response to this question may Indicate that customers are pleased with Wall- Mart because they offer a 24-hour shopping experience. Out of the 15 survey questions 10 questions average a response within 0. 0 above and below the neutral point of a score of 3. The survey rating results not only indicate a wide range for customer satisfaction improvement but also an overall customer satisfaction rating of only 56% satisfied with the Wall-Mart shopping experience Answers to the Research Questions Wall-Mart focused the survey questions on the customer experience at the store. The data was analyzed to establish a baseline of quantitative numerical value to trend throughout the year. The analysis of the data is to enable Wall-Mart to develop and define customer satisfaction strategies and vision.Out of the 15 survey questions 10 of the questions average a response within 0. 50 above and below the neutral point of a sco re of 3. The answers from the customer survey indicate a need for a strategic Lana to improve the overall customer experience at the Wall-Mart stores. The answers to the survey questions were beneficial to obtain the perception, view, and voice of the customers' experience during their Wall-Mart visit. Customer satisfaction promotes an increase in brand loyalty to Wall-Mart; therefore benefits business literacy and return on investment.The main focus is to keep the customer happy and coming back to the store (Wall-Mart Stores, Inc. , 2010). Research Challenges There are many challenges that can be faced when conducting survey research. Such as, dealing with primary research, determining the purpose and whether or not initiative or qualitative data is needed can present challenges in research. It sets the basis for the type and the direction the research should take. This includes proper place or method to distribute the survey, providing clear and concise questions or properly addre ssing cultural differences in order to effectively reach all consumers.These are some of the challenges our team faced when conducting and gathering research. Wall-Mart consumers come from all walks of life, yet, want to be provided the best customer service. Developing a line of questions that is understandable to all ages and cultures can come with barriers as well. Another challenge faced was getting accurate responses from customers due to the patience level and finding clear, concise questions that link the main research question. Steps to Minimize Challenges in Future Research There are various steps that can be used to minimize the research challenges in the future in order to be effective.The first step is determining the purpose for the research in order to decipher if qualitative or quantitative data is needed. Secondly, establish any language or cultural barriers in the beginning of the research that may cause communication issues in the line of questioning. This is appro priate because that way it provides accurate information in the responses. Another way to minimize challenges in the future will be to thoroughly set a return or time limit so customers don't feel rushed in responding. This goes along with possibly condensing the number of questions so customers do not feel overwhelmed, thus providing truthful answers.Lastly, although survey research is very cost effective, it can be very vague. The data helps determine the probability of popularity in the overall answers. However, sometimes further explanation is needed and in order to minimize the gray area. In the future, adding an additional incentive based discussion in the future can assist with the research. Rationale for the Survey Items Wall-Mart's focus is on their business problem, customer satisfaction to increase brand loyalty to benefit the business literacy and bottom-line.The organization's solution includes the use of customer surveys not only to gain quantitative analysis but also qualitative analysis to use to develop a strategic plan to increase customer and stakeholder satisfaction. The purpose of the survey is to use measurement questions to determine and obtain the customers' voice and perception. The survey is geared to improve the services and obtain customer feedback from the ratings provided. The questions used in the survey are specific to determine and obtain the customers' voice and perception of their Wall-Mart experience.The questions use a numerical rating scale to obtain quantitative data and a comment section to obtain qualitative information. Both are important to Wall-Mart to understand the wants and needs of the customer. The customer survey design is an attitude scaling survey. â€Å"Attitude scaling is the process of assessing an attitudinal disposition using a umber that represents a customer's score on an attitudinal continuum ranging from an extremely favorable disposition to an extremely unfavorable one† (Cooper ; Schneider, 2 006, p. 24). The question design is modeled from a combination of the Liker Summated Rating and basic numerical scales.These scales are used to gather ordinal and interval data from participants. The rating results may be summed to measure the customer's overall attitude toward the Wall-Mart customer experience (Cooper & Schneider, 2006). The numerical ratings are broken down into five different areas of measurement for the customer to review. A rating scale of one to five is useful in the quantitative research to obtain a rating to measure customer satisfaction to establish a useful continuous performance improvement program not only to increase customer satisfaction but also increase brand loyalty.The qualitative data is useful to obtain information along with the quantitative data to develop goals and strategies not only to retain the current customer but also to create a customer loyalty to increase business literacy (Enclave, Benson, & Cinch, 2011). â€Å"An increase of 5% in customer retention can increase profits by 25% to 95% (Market Tools, Inc. 2006, p. 3). Recommendation for Future Research There are many avenues Wall-Mart can take in the future in regard to the way the company performs research, one avenue are telephone surveys.In the future telephone surveys can be beneficial a toll-free number can be provided on the customer's receipt for them to call to leave feedback. When a phone interview is conducted by a person and not an automated system, the interviewer can ask more in-depth questions to determine the root of the score. A company can determine why a question scored so high or so little. This aspect is helpful to the company cause it allows them to know what needs to change to make a score better.For example if the parking has a poor rating, more in-depth questions may find that parking has a poor rating because there are always carts in the lot blocking spaces. This response allows the company to act on making that score better. Phone int erviews could also be useful year round, providing information for continual improvements to customer service. The company's survey that was recently conducted only allowed feedback at the end for an overall survey, adding a comment section at each question may also be helping to the company, if they choose to stay tit the current survey method.